The region's first state-of-the-art hyperbaric oxygen practice — specialist-led, evidence-first, and built to work alongside the care you already have.
In a hyperbaric chamber you breathe 100% oxygen at greater-than-normal pressure, so your blood carries far more of it to the tissue that needs to repair, fight infection, and grow new blood vessels.
Photo: provider with patient inside the hyperbaric chamberPhoto needed
01
The science
Half a century of research, from the first surgical pioneers to today's standardized indications.
02
The chamber
A multiplace walk-in chamber compressed with medical-grade air while you breathe pure oxygen.
03
The team
Specialist-led by a founder with 30+ years in ENT and hyperbaric medicine.
The home page converts people actively searching for hyperbaric care in Sioux Falls and becomes the answer AI engines give when asked. Grounded in your live Search Console data: you already rank #2–3 for "midwest hyperbarics" and "hyperbaric chamber sioux falls" — but "hyperbaric oxygen therapy near me" pulled 1,235 impressions at position 63. That gap is the demand this redesign + local SEO is built to capture.
SEO — keywords Live data
hyperbaric chamber sioux falls — winninghyperbaric oxygen therapy near me — opportunityhyperbaric chamber near me — opportunityHBOT Sioux Falls
Win the "near me" cluster (huge impressions, weak rank today): local SEO, LocalBusiness + MedicalClinic schema, NAP + Google Business Profile.
AEO — AI citations
"Is there a hyperbaric clinic in Sioux Falls?""What is HBOT used for?"
Plain-language answer blocks + FAQ schema so ChatGPT, Perplexity & Google AI quote you as the local source.
In a hyperbaric chamber you breathe 100% oxygen at greater-than-normal pressure, so your blood plasma carries far more of it to the tissue that needs to repair, fight infection, and grow new blood vessels.
Under normal conditions your blood carries oxygen through red blood cells. Under pressure, your plasma carries dramatically more — reaching tissue starved of oxygen by poor circulation or damaged vessels. That surge stimulates new blood-vessel growth, reduces inflammation, and helps your immune system fight infection.
01
The science
Half a century of research, from the first surgical pioneers to today's standardized indications.
02
The chamber
A multiplace walk-in chamber compressed with medical-grade air while you breathe pure oxygen through a mask or hood.
03
The team
Specialist-led, monitored every session by trained professionals — your comfort and safety first.
What to expect
Relax, breathe, often nap.
Sessions run about 90–120 minutes, typically once daily over several weeks. Most patients rest, listen to music, or watch a show. You'll feel a gentle ear fullness like an airplane descending — easily cleared by swallowing or yawning, and we coach you through it. Cotton clothing, no electronics — we'll walk you through prep before day one.
Photo: chamber interior + "what to expect" sequencePhoto needed
Our multiplace chamber is compressed with medical-grade room air while you breathe 100% oxygen through a mask or hood — which nearly eliminates the fire risk associated with older systems. Before treatment, every patient gets a thorough evaluation; we review your history and medications and monitor you the whole session.
Meet the team
Specialists who give you the time and the truth.
The human story behind the science — a founder who's practiced hyperbaric medicine for decades, and a team that treats your existing doctors as teammates.
DTHeadshot on file
Founder
Dr. Daniel Todd, MD, FACS
ENT & Hyperbaric Medicine
A seasoned ENT surgeon with 25+ years serving Sioux Falls. He's used hyperbaric oxygen for head-and-neck cancer patients since early in his training — and bylined the regional deep-dive on HBOT in Midwest Medical Edition.
Co-Founder
Nicole Todd
Patient Advocate
Nicole discovered HBOT helping a friend recover from ulcerative colitis when physicians had given up hope. After watching her own inflammatory conditions improve, she became a staunch advocate — and a driving force behind the practice.
Wound Care Specialist
Jessica Freudenthal, DNP
Chronic & Complex Wounds
Helped launch a wound-care center before joining the team — focused on the chronic, complex wounds that others have given up on.
Nurse Practitioner
Jada Hieb, DNP, APRN, FNP-BC
Functional Wellness
A nurse practitioner passionate about functional wellness, shaped by caring for her grandfather through illness. She integrates HBOT as an adjunct to advance holistic, whole-patient care.
Authority you can cite
Published in Midwest Medical Edition
"A Deep Dive into Hyperbaric Oxygen Therapy" — Daniel Todd, MD, FACS
No. The only sensation is a gentle ear fullness like a plane descending, which clears easily. Many patients nap.
It's individualized — many courses run 20–40 sessions. We build a plan around your case and review progress with you.
Most major plans, including Medicare, cover HBOT for recognized indications. We verify your benefits before you start. No referral needed.
SEO / AEO Strategy
About — win the "how does it work / is it safe" research moment.
This page catches people in research mode and removes fear. It's where we earn AI citations for definitional questions and warm visitors toward a consult with confidence.
SEO — keywords
what is hyperbaric oxygen therapyhow does HBOT workis hyperbaric oxygen safehyperbaric oxygen benefits
AEO — AI citations
"How does hyperbaric oxygen therapy work?""Is HBOT safe?"
Plain-language definition blocks + FAQ schema = the snippet AI quotes.
Conversion — where & how
Goal: warm → consult
Explainer video play
"See if HBOT is right" mid-CTA
FAQ removes objections
Attribution & measurement
Scroll-depth + video-play GA4 events
"Right for me" CTA → form event
KPI: engaged time, assisted conversions
Your team
Specialists who give youthe time and the truth.
The human story behind the science — a founder who's practiced hyperbaric medicine for three decades, and a team that treats your existing doctors as teammates.
A seasoned ENT surgeon with 25+ years serving Sioux Falls. He's used hyperbaric oxygen for head-and-neck cancer patients since early in his training — and bylined the regional deep-dive on HBOT in Midwest Medical Edition.
NTHeadshot on file
Co-Founder
Nicole Todd
Patient Advocate
Nicole discovered HBOT helping a friend recover from ulcerative colitis when physicians had given up hope. After watching her own inflammatory conditions improve, she became a staunch advocate — and a driving force behind the practice.
Wound Care Specialist
Jessica Freudenthal, DNP
Chronic & Complex Wounds
Helped launch a wound-care center before joining the team — focused on the chronic, complex wounds that others have given up on.
JHHeadshot on file
Nurse Practitioner
Jada Hieb, DNP, APRN, FNP-BC
Functional Wellness
A nurse practitioner passionate about functional wellness, shaped by caring for her grandfather through illness. She integrates HBOT as an adjunct to advance holistic, whole-patient care.
Authority you can cite
Published in Midwest Medical Edition
"A Deep Dive into Hyperbaric Oxygen Therapy" — Daniel Todd, MD, FACS
Proposed: 90s "Meet your providers" (content needed)
Meet the team
Proposed · we produce
Needed: 3 professional provider headshots
Headshots
The #1 blocker · you provide
SEO / AEO Strategy
Team — own "best HBOT doctor in Sioux Falls."
People trust people. This page builds E-E-A-T with named, credentialed providers — and gives AI engines real entities (and a journal citation) to name when someone asks who to trust.
SEO — keywords
hyperbaric doctor Sioux Fallswound care specialist Sioux FallsDr. Daniel Todd
AEO — AI citations
"Who is the best HBOT doctor in Sioux Falls?"
Physician schema + named entities, and link Dr. Todd's Midwest Medical Edition byline as the authority citation.
Conversion — where & how
Goal: book with a provider
Per-provider "Book with Dr. Todd"
Founder video builds trust
Journal authority de-risks the choice
Attribution & measurement
Per-provider CTA tracking
Branded-search lift over time
KPI: provider-page → booking rate
Proven science
This therapy isn't new.it's proven.
Hyperbaric oxygen has been developed, studied, and refined for more than half a century. Here's how the science arrived at your care.
The timeline
From a surgical idea to your care.
1960s
The foundation
Dutch surgeons Boerema and Brummelkamp pioneer hyperbaric oxygen for infected and oxygen-starved tissue — the groundwork for everything that follows.
1970s
How it heals, understood
Research shows hyperbaric oxygen drives angiogenesis — new blood-vessel growth — and fuels the collagen and fibroblast activity a wound needs to close.
1980s–90s
Proven across indications
Clinical trials extend the evidence to diabetic ulcers, radiation tissue injury, and compromised grafts — HBOT becomes standard of care for the right cases.
2000s
Recognized & standardized
Professional societies and Medicare formalize evidence-based indications, with protocols that define exactly who benefits and when.
Today
Care, close to home
Standardized, evidence-based hyperbaric oxygen — delivered in Sioux Falls, coordinated with the rest of your care team.
How it heals
What the oxygen actually does.
Diagram or photo: how HBOT heals — angiogenesis / oxygen-to-tissue visualAsset needed
Fights infection
Supercharges white-blood-cell activity and boosts certain antibiotics; high oxygen creates an environment many bacteria can't survive.
Reduces inflammation
Calms swelling around the wound so nutrients and healing factors reach damaged tissue more effectively.
Reverses oxygen starvation
Delivers high concentrations of oxygen directly to hypoxic tissue, jump-starting wounds that stalled from poor circulation.
Grows new blood vessels
Stimulates angiogenesis — new pathways for oxygen and nutrients that build a foundation for lasting healing.
Proposed: animated "how it heals" explainer (content needed)
How HBOT heals
Proposed · we produce
SEO / AEO Strategy
Education — the engine that earns AI citations.
This page rarely converts directly — and that's the point. It ranks for informational queries, becomes the source AI quotes, and routes engaged readers into high-intent pages. It's top-of-funnel that feeds the whole machine.
SEO — keywords
how does hyperbaric oxygen healHBOT angiogenesishyperbaric oxygen evidence
AEO — AI citations
"Does hyperbaric oxygen really heal wounds?""What's the evidence for HBOT?"
Article + FAQPage schema with cited evidence = the source AI engines pull from.
Conversion — where & how
Goal: nurture → consult
"Talk to a specialist" CTA
Internal links to Indications
Timeline engagement signals intent
Attribution & measurement
Organic landing → internal path → consult
AI-referral sessions (ChatGPT/Perplexity)
KPI: informational rankings, AI citations captured
Conditions we support
Recognized indications,one chamber.
Hyperbaric oxygen is added when clinically indicated, alongside your existing care. Each case is evaluated individually — no referral needed to be seen.
Hyperbaric oxygen is most powerful for chronic wounds that haven't responded to conventional care. We work with you and your referring physician, review your history and medications, and screen carefully. If HBOT isn't the right tool for you, we'll say so — and point you to what is.
Photo: care team with a patient / calm clinic environmentPhoto needed
Step 1
Evaluation
A thorough review of your wound, history, and goals — no referral required.
Step 2
Your plan
If indicated, a course built around your case, coordinated with your team.
Step 3
Progress, tracked
We measure and review healing with you along the way.
This is where the money is: someone searching "HBOT for diabetic foot ulcer" is ready. Your live data proves the latent demand — the sudden-hearing-loss condition page alone drew 47,000+ impressions last period at 0.01% CTR. Each condition becomes its own ranking + AI-answer target that turns those wasted impressions into consults and feeds the Wound Care specialty.
KPI: condition rankings → consult → Wound Care referrals
Powered by Atlas
We don't just build it.we measure it.
Every page, keyword, and video is tied back to what it produces — consults, bookings, and revenue. You'll see exactly what's working, and what each lead actually cost.
Built HIPAA-first — we attribute the lead, never the patient.
Every number here is aggregate and de-identified. No protected health information ever flows into marketing tools. We measure sources and conversions — channel, page, campaign — not anyone's condition or identity. BAAs in place across the stack; PHI stays inside the clinic's systems.
The cockpit
The marketing engine, on one screen.
Illustrative dashboard — sample figures shown. Live numbers populate once tracking is connected.
Marketing ROILive
3.8x
Return on marketing spend, trailing 90 days
Spend → consults → booked revenue · by month
Patient lifetime valueLive
$4,820
Avg de-identified LTV per converted patient
New patient$1.6k
Full course$3.4k
+ cross-service$4.8k
Aggregate cohort value · no PHI
Revenue attributed · 90dLive
$424k
Booked revenue traced to a marketing source
Source → page → consult → booked
Lead source attributionLive
Organic search38%
Google Business22%
Paid / social16%
AI / AEO referral14%
Physician referral10%
Where consults come from · de-identified counts
Conversion funnelLive
Visits
4,200
Engaged
1,510
Consult requests
142
Booked
96
Showed
88
Aggregate behavior · no patient identifiers
AI visibility & costLive
$42/consult
Blended cost per consult, all channels
AI citations31
Featured snippets12
Branded search lift+54%
AEO works → cheaper consults over time
A real healthcare cockpit
Not theoretical — one we already run.
This is a live Atlas growth cockpit for another healthcare practice — patient LTV, pipeline, first/last-touch attribution, cross-service retargeting — all HIPAA-safe and de-identified. Yours would look like this, tuned to Midwest Hyperbarics.
Atlas · Dialed In Health — live healthcare cockpit● Live
We connect the dots end-to-end: the keyword or AI answer that brought someone in, the page and the video that moved them, the CTA they clicked, and the consult that resulted — all the way to revenue, and back to what it cost. Not vanity metrics. The path from spend to booked patient.
And it's not just your business. We benchmark the whole machine — channel efficiency, content performance, and where the next dollar earns the most — so the engine keeps compounding.
Wounds that won't healfinally have somewhere to go.
A dedicated wound-care practice for chronic, complex, slow-healing wounds — working alongside your existing care team. It already lives in this design language, on its own specialty site.
This is the wound-care experience as it lives today — the editorial design the rest of the site is moving toward. The home page's "Wound Care" path leads straight here.
woundcare.midwesthyperbarics.com — live● Live
SEO / AEO Strategy
Wound Care — the highest-value specialty funnel.
Wound care is the practice's deepest expertise and its best margin. Both the home-page split and the Indications cards point here — and this page should own "wound care Sioux Falls" outright.
SEO — keywords
wound care Sioux Fallschronic wound clinicdiabetic wound treatmentnon-healing wound specialist
AEO — AI citations
"Where can I get wound care in Sioux Falls?""Best clinic for a wound that won't heal?"
Conversion — where & how
Goal: refer / schedule
Home split + Indications cards funnel here
Physician "refer a patient" path
No referral needed for patients
Attribution & measurement
Referral vs. self-schedule source split
Condition → consult → treatment course
KPI: highest-LTV pathway, end to end
Answers
Your questions,answered plainly.
No jargon, no doom — the honest answers patients actually ask, wired so AI engines quote you.
About the treatment
No. The only sensation is a gentle ear fullness like a plane descending, easily cleared by swallowing or yawning. Many patients rest or nap.
It's individualized — many courses run 20–40 sessions. We build a plan around your case and review progress with you.
About 90–120 minutes, typically once daily over several weeks. You can relax, listen to music, or watch something.
Yes. Our multiplace walk-in chamber is compressed with medical-grade air while you breathe 100% oxygen through a mask or hood, which nearly eliminates the fire risk of older systems. You're monitored every session.
Most patients tolerate it very well. The most common is temporary ear discomfort from the pressure change; serious side effects are rare and we'll review any specific to your condition.
We measure and photograph your wound to track changes. Many patients see improvement within the first few weeks of treatment.
Practical questions
No referral needed. You can schedule an evaluation directly, and we'll coordinate with your existing providers.
Most major plans, including Medicare, cover HBOT for recognized indications when medically necessary. We verify your benefits before you start.
100% cotton clothing for safety. We'll give you guidelines and a list of items that can't go in the chamber, like petroleum-based products and electronics.
No — for safety, electronics stay outside the chamber. You're welcome to rest, and our team is with you throughout.
People with chronic wounds that haven't responded to conventional care are often excellent candidates, along with several recognized indications. We evaluate every case individually.
Diabetic and non-healing wounds, radiation tissue injury, chronic refractory osteomyelitis, compromised grafts and flaps, and sudden sensorineural hearing loss, among others.
SEO / AEO Strategy
FAQ — the single biggest AI-citation asset on the site.
Direct question-and-answer is exactly what AI engines extract and quote. A deep, schema-wired FAQ wins featured snippets, answers buyer objections, and feeds every other page's authority.
SEO — keywords
does HBOT hurthyperbaric oxygen costHBOT insurance coveragehow long is HBOT treatment
AEO — AI citations
Every Q&A wired with FAQPage schema — the format ChatGPT, Perplexity & Google AI pull answers from directly. This is where AEO is won.
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