Retargeting campaigns — warm audiences (separate from launch)
Meta · retarget
GLP-1 patients → Peptides
Audience: 64 · +$186K LTV
Instagram · retarget
HRT patients → Med Spa
Audience: 88 · +$71K LTV
Meta · retarget
Site visitors — no booking
Audience: 312 · warm
Ads that didn't work — cut these
Ad set
Channel
Spend
Leads
CPL
Longevity (general)
Meta
$2,100
4
$525
Broad "wellness"
Instagram
$1,450
6
$242
Cold spark
TikTok
$980
5
$196
Sessions (30d)
38,400
Conversion
4.6%
AEO Score
72 /100
SEO Visibility
+34%
6-mo
SEO & AEO visibility — 6 month climb
Traffic mix
When people ask AI — here’s where you rank · top 10 inquiries
#
Inquiry
Your rank
Move
1
“why did my GLP-1 stop working”
#1 · owning
hold
2
“best HRT clinic near me”
#2
push to #1
3
“cortisol and belly fat”
#2
push to #1
4
“signs of low testosterone in women”
#3
climbing
5
“do peptides work for weight loss”
#4
new page
6
“is hormone therapy safe”
#5
FAQ schema
7
“red light therapy benefits”
#6
episode
8
“natural alternatives to ozempic”
#7
episode
9
“hydrafacial vs oxygen facial”
not ranked
own the gap
10
“peptides for joint repair”
not ranked
own the gap
Atlas writes the answer pages, then tracks each rank weekly.
Suggested content — from live AI searches
Atlas watches what patients ask AI, then briefs the episode to own it.
AEO — own the AI answer
Patient asks AI…
ChatGPT
Perplexity
Status
"best HRT clinic near me"
Cited
Cited
Owning
"do peptides work for weight loss"
Cited
—
Climbing
"GLP-1 muscle loss fix"
—
Cited
Target
"hydrafacial vs oxygen facial"
—
—
Gap
Website visitors — identified & ready to act on
Visitor
Signal
Interest
Act now
Sarah M. · returning
viewed /hormone-therapy 3×
HRT
Mike R. · new
watched GLP-1 video → pricing
GLP-1
Dana K. · returning
/peptide-therapy + /med-spa
Cross-service
Reach (30d)
1.2M
Engagement
7.8%
Followers
+2,140
Social → Leads
181
Leads & cost-per-lead by channel
YouTube — the engine
Subscribers 119 ▲
Watch time 3,840 hrs
Avg view 11:20
YT → Leads 58
Thinking about a newsletter? ↗
Own the inbox, segment your audience, attribute every send — we run it, you approve. Projected +22% visibility.
Top post by channel — clone the winners
Approval queue — caption, channel & proposed air date. Approve and it schedules itself.
Scheduled — upcoming posts
Published — past posts & performance by channel
● Synced with QuickBooks — updated 2 min ago · books, cash, A/R & A/P live
Cash on Hand
$148,200
▲ 6% wk
Net Income (MTD)
$37,540
39% margin
A/R Outstanding
$98,600
$52,100 overdue
A/P Due (30d)
$24,180
4 bills
Revenue vs Expenses — 6 months
Where the money goes
P&L snapshot — month to date
Revenue
$214,000
Cost of services
($81,300)
Gross profit
$132,700 · 62%
Payroll
($54,200)
Marketing
($18,400)
Rent + software + admin
($22,560)
Net income
$37,540
Revenue by service line
A/R aging — chase these
Client
Amount
Age
Sioux Steel Co.
$21,300
60+
Prairie Dental
$12,900
31–60
Flyboy Donuts
$6,450
Current
Bills due — approve & schedule
Vendor
Amount
Due
Payroll service
$9,980
Fri
Office lease
$8,400
Thu
Software / tools
$3,300
Next Tue
Act on it — Atlas finance moves
$
Chase $34,200 in overdue A/R. Two reminders drafted — approve to send.
✓
Approve $24,180 in bills. Cash stays above floor after scheduling.
!
Marketing is 8.6% of revenue. Regenerative line is under-invested vs its margin.
Outreach sent (30d)
120
Open rate
69%
▲ hyper-personalized
Reply rate
11%
Partner meetings
14
Hyper-personalized outreach — drafted & ready (review, then send)
To: Dr. Sarah Lindqvist · Lindqvist Wellness
Draft
The 3 questions your peptide patients keep Googling
Sarah — saw Lindqvist Wellness just added peptide therapy (congrats). Every clinic we onboard sees patients asking the same 3 questions first — we answer them on video so your front desk doesn't repeat themselves 20× a week. Took your "joint repair" focus and drafted an episode for it. Worth a 10-min look?
Personalized from: new service page · LinkedIn post · 4 patient reviews
To: Mark Chen, NP · Chen Functional Medicine
Draft
Your GLP-1 patients are quitting over muscle loss
Mark — your GLP-1 program is clearly taking off. The #1 dropoff reason is muscle loss; patients quit right before results. Here's the exact episode we'd run to your list to keep them in — and the retarget flow that re-books the ones who paused. Open to it?
Newsletter launch — 2-for-1: HTML newsletter + paired landing page
DIALED IN HEALTH · WEEKLY
Why Your GLP-1 Stopped Working — and the Fix
If the scale stalled, it's usually muscle loss — not the dose. This week's episode breaks down the protein + resistance fix, plus when peptides help. Watch in 12 minutes.
Book your GLP-1 consult →
Also inside: Cortisol & weight · Peptide stacking · a reader Q&A
dialedin.health/summer-reset
2-FOR-1 · $0 ASSESSMENT
GLP-1 + Peptides Summer Reset
One assessment, two protocols — lose fat without losing muscle. Limited summer cohort.
Claim my spot →
★★★★★ rated by 200+ patients · HIPAA-safe
Want this recurring? Launch newsletter + landing pages as a service →
Your virtual practice team — 6 specialists
Atlas
Practice Operations & Data
"I sit at the command desk — every lead, channel, and dollar traced. I tell you the next move before you ask."
Grace
Clinical Content Lead
"I turn your expertise into the answer patients find — scripts, episodes, the AEO pages that own the search."
Tyler
Front-of-House · Brand & Social
"I make the feed look like a practice people trust — bold, clean, scroll-stopping. Never AI-looking."
Viv
Media Room · Video
"Your shorts, sharpened. Hook in the first second, subject centered, the cut that holds the watch."
Elise
Billing & Finance
"Every campaign measured against revenue. I watch margin, LTV, and the cost of every new patient."
Gabby
Front Desk · Intake & Outreach
"I catch every inquiry, book it before it cools, and run the hyper-personalized outreach to new partners."
Thinking about a newsletter?
The easy button to own the inbox — and attribute every dollar of it.
×
✓ Attribution tagging — every open, click & consult traced back
✓ Cadence that converts — we run the schedule, you approve
✓ Segment your audience — HRT vs GLP-1 vs Med Spa, spoken to differently
✓ Landing pages that funnel each group to the right offer
Projected lift — if you turn this on
▲ +22% visibility across your list · identify & segment 600+ contacts · every send attributed & reported against revenue