Dialed In Health.
GROWTH COCKPIT · MELISSA GOODWIN
△ Atlas · powered by Vitality Growth Labs
Overview
Finance
Website / AEO
Digital Ads
Attribution
Social
Business Dev
Content Approval
Content Calendar
Team
AEO Rank — we lead with this
#3 in AI answers
72/100 · own 6 more queries → #1
Cost / Lead
$30
▼ 18% · content-led $12
Blended LTV
$3,420
cross-service 3.1×
Marketing ROI
5.2×
spend → LTV
Leads by source — 6 month trend
Where leads come from
Recommended moves — decide in one glance
$$
Shift $4K from paid social → more YouTube. Content leads cost $12 vs $34 on paid.
Retarget 64 GLP-1 patients with Peptides. +$186K LTV in the pipeline.
Kill the "Longevity general" ad set. $2,100 spent, 4 leads, $525 CPL.
Attribution — the whole journey, every dollar traced
Blended Cost / Lead
$30
Content-Led CPL
$12
your episodes = cheapest
Cost / Patient (CAC)
$110
vs $3,420 LTV → 31×
The funnel — spend cascades into patients
Channel attribution
Top 10 content by credited consults — FIRST touch
Ad Spend (30d)
$18,400
Blended ROAS
5.2×
Ad CPL
$34
vs $12 content
Active campaigns
7
Top ads by ROAS
Spend → leads by platform
Launch / new-patient ads — creative, channel & return
Retargeting campaigns — warm audiences (separate from launch)
Meta · retarget
GLP-1 patients → Peptides
Audience: 64 · +$186K LTV
Instagram · retarget
HRT patients → Med Spa
Audience: 88 · +$71K LTV
Meta · retarget
Site visitors — no booking
Audience: 312 · warm
Ads that didn't work — cut these
Ad setChannelSpendLeadsCPL
Longevity (general)Meta$2,1004$525
Broad "wellness"Instagram$1,4506$242
Cold sparkTikTok$9805$196
Sessions (30d)
38,400
Conversion
4.6%
AEO Score
72 /100
SEO Visibility
+34%
6-mo
SEO & AEO visibility — 6 month climb
Traffic mix
When people ask AI — here’s where you rank · top 10 inquiries
#InquiryYour rankMove
1“why did my GLP-1 stop working”#1 · owninghold
2“best HRT clinic near me”#2push to #1
3“cortisol and belly fat”#2push to #1
4“signs of low testosterone in women”#3climbing
5“do peptides work for weight loss”#4new page
6“is hormone therapy safe”#5FAQ schema
7“red light therapy benefits”#6episode
8“natural alternatives to ozempic”#7episode
9“hydrafacial vs oxygen facial”not rankedown the gap
10“peptides for joint repair”not rankedown the gap
Atlas writes the answer pages, then tracks each rank weekly.
Suggested content — from live AI searches
Atlas watches what patients ask AI, then briefs the episode to own it.
AEO — own the AI answer
Patient asks AI…ChatGPTPerplexityStatus
"best HRT clinic near me"CitedCitedOwning
"do peptides work for weight loss"CitedClimbing
"GLP-1 muscle loss fix"CitedTarget
"hydrafacial vs oxygen facial"Gap
Website visitors — identified & ready to act on
VisitorSignalInterestAct now
Sarah M. · returningviewed /hormone-therapy 3×HRT
Mike R. · newwatched GLP-1 video → pricingGLP-1
Dana K. · returning/peptide-therapy + /med-spaCross-service
Reach (30d)
1.2M
Engagement
7.8%
Followers
+2,140
Social → Leads
181
Leads & cost-per-lead by channel
YouTube — the engine
Subscribers 119 ▲
Watch time 3,840 hrs
Avg view 11:20
YT → Leads 58
Thinking about a newsletter?
Own the inbox, segment your audience, attribute every send — we run it, you approve. Projected +22% visibility.
Top post by channel — clone the winners
Approval queue — caption, channel & proposed air date. Approve and it schedules itself.
Scheduled — upcoming posts
Published — past posts & performance by channel
● Synced with QuickBooks — updated 2 min ago · books, cash, A/R & A/P live
Cash on Hand
$148,200
▲ 6% wk
Net Income (MTD)
$37,540
39% margin
A/R Outstanding
$98,600
$52,100 overdue
A/P Due (30d)
$24,180
4 bills
Revenue vs Expenses — 6 months
Where the money goes
P&L snapshot — month to date
Revenue$214,000
Cost of services($81,300)
Gross profit$132,700 · 62%
Payroll($54,200)
Marketing($18,400)
Rent + software + admin($22,560)
Net income$37,540
Revenue by service line
A/R aging — chase these
ClientAmountAge
Sioux Steel Co.$21,30060+
Prairie Dental$12,90031–60
Flyboy Donuts$6,450Current
Bills due — approve & schedule
VendorAmountDue
Payroll service$9,980Fri
Office lease$8,400Thu
Software / tools$3,300Next Tue
Act on it — Atlas finance moves
$
Chase $34,200 in overdue A/R. Two reminders drafted — approve to send.
Approve $24,180 in bills. Cash stays above floor after scheduling.
!
Marketing is 8.6% of revenue. Regenerative line is under-invested vs its margin.
Outreach sent (30d)
120
Open rate
69%
▲ hyper-personalized
Reply rate
11%
Partner meetings
14
Hyper-personalized outreach — drafted & ready (review, then send)
To: Dr. Sarah Lindqvist · Lindqvist Wellness
Draft
The 3 questions your peptide patients keep Googling
Sarah — saw Lindqvist Wellness just added peptide therapy (congrats). Every clinic we onboard sees patients asking the same 3 questions first — we answer them on video so your front desk doesn't repeat themselves 20× a week. Took your "joint repair" focus and drafted an episode for it. Worth a 10-min look?
Personalized from: new service page · LinkedIn post · 4 patient reviews
To: Mark Chen, NP · Chen Functional Medicine
Draft
Your GLP-1 patients are quitting over muscle loss
Mark — your GLP-1 program is clearly taking off. The #1 dropoff reason is muscle loss; patients quit right before results. Here's the exact episode we'd run to your list to keep them in — and the retarget flow that re-books the ones who paused. Open to it?
Personalized from: GLP-1 landing page · podcast mention · Google reviews
Newsletter launch — 2-for-1: HTML newsletter + paired landing page
DIALED IN HEALTH · WEEKLY
Why Your GLP-1 Stopped Working — and the Fix
If the scale stalled, it's usually muscle loss — not the dose. This week's episode breaks down the protein + resistance fix, plus when peptides help. Watch in 12 minutes.
Book your GLP-1 consult →
Also inside: Cortisol & weight · Peptide stacking · a reader Q&A
dialedin.health/summer-reset
2-FOR-1 · $0 ASSESSMENT
GLP-1 + Peptides
Summer Reset
One assessment, two protocols — lose fat without losing muscle. Limited summer cohort.
Claim my spot →
★★★★★ rated by 200+ patients · HIPAA-safe
Want this recurring? Launch newsletter + landing pages as a service →
Your virtual practice team — 6 specialists
Atlas
Practice Operations & Data
"I sit at the command desk — every lead, channel, and dollar traced. I tell you the next move before you ask."
Grace
Clinical Content Lead
"I turn your expertise into the answer patients find — scripts, episodes, the AEO pages that own the search."
Tyler
Front-of-House · Brand & Social
"I make the feed look like a practice people trust — bold, clean, scroll-stopping. Never AI-looking."
Viv
Media Room · Video
"Your shorts, sharpened. Hook in the first second, subject centered, the cut that holds the watch."
Elise
Billing & Finance
"Every campaign measured against revenue. I watch margin, LTV, and the cost of every new patient."
Gabby
Front Desk · Intake & Outreach
"I catch every inquiry, book it before it cools, and run the hyper-personalized outreach to new partners."
Ask the team
△ Atlas · Ops & Data