Redesign gap sheet โ€” Gravity Growth ยท real page vs. proposed ยท ๐ŸŽฌ video (live + proposed) ยท ๐Ÿ”Ž SEO + ๐ŸŸฃ AEO ยท โš ๏ธ = content we need
The Gap Sheet
Page by page

This is next level โ€”now we get the content.

Your live page on the left, where we take it on the right, and under each: the videos (yours + the ones we'd add), the keywords, the AI-citation strategy, and the exact assets we need to ship it.

Live page (real)Proposed design๐ŸŸฃ AEO / AI citationsโš ๏ธ Content we need
Authority ยท E-E-A-T ยท an AI-citable source

Published in Midwest Medical Edition.

Dr. Daniel Todd, MD, FACS โ€” "A Deep Dive into Hyperbaric Oxygen Therapy." A real medical-journal byline is gold: we feature it site-wide as a trust signal, it's a credibility backlink for SEO, and it's exactly the kind of authoritative source AI engines trust and cite. We'll make this stand out on Home, About, and Team.

Read the feature โ†—

This look already lives on your site.

Scroll it โ€” the full editorial layout, hero to footer, rendered real on your wound-care site.

Open full โ†—
โ†‘ Scroll inside โ€” this is the design vocabulary we carry across every page
01

Home

midwesthyperbarics.com
Your page today โ€” top third open โ†—
Proposed โ€” scroll for mid + bottom โ†“
Sioux Falls ยท Hyperbaric Medicine

Healing is happeningin Sioux Falls.

The region's first state-of-the-art hyperbaric practice โ€” specialist-led, evidence-first.
Start healing today โ†’See if HBOT is right
Proof, up front
7mo
Avg wound age
100%
Focused
0
Referral
All
Insurance
Real stories

Patients who were toldit wouldn't heal.

A reel of your real video testimonials โ€” proof that converts.
โ€” end of proposed Home โ€”
Video on this page โ€” live + proposed

โ—† Hero

Lowercase eyebrow + bold caps + italic accent; drop "city's first chamber" for confident, specialist-led.

๐Ÿ”Ž SEO keywords

hyperbaric oxygen therapy Sioux FallsHBOT Sioux Fallshyperbaric chamber South Dakota

๐ŸŸฃ AEO / AI citations

Answer plainly so ChatGPT, Perplexity & Google AI cite you:

"Is there a hyperbaric clinic in Sioux Falls?""What is HBOT used for?"

+ FAQ schema + LocalBusiness/MedicalClinic markup.

๐Ÿ“ธ PhotosNeed

Hi-res chamber interior, provider-with-patient, clean clinic exterior. No stock.

02

About

/about
Your page today โ€” top third open โ†—
Proposed โ€” scroll for mid + bottom โ†“
What hyperbaric oxygen is

Oxygen, under pressure โ€”that heals.

100% oxygen at greater-than-normal pressure โ€” your blood carries far more of it to tissue that needs to repair.
The essentials
01
The science
02
The chamber
03
The team
Your strong HBOT copy, restructured into clean numbered cards.
โ€” end of proposed About โ€”
Video on this page โ€” live + proposed
โœ“ Live ยท Watchโ–ถ
HBOT explainer (already on your About page)

Keep ยท reframe

โœ“ Live ยท Watchโ–ถ
Where It All Started: Midwest Hyperbarics

Origin ยท trust

Proposed ยท need
๐ŸŽฅWhat to expect
first-visit walkthrough, 60s
Your first session (new)

Proposed ยท reduces no-shows

โ—† Hero

Editorial headline; keep the science, move it into 3 numbered cards.

๐Ÿ”Ž SEO keywords

what is hyperbaric oxygen therapyhow does HBOT workhyperbaric oxygen benefits

๐ŸŸฃ AEO / AI citations

"How does hyperbaric oxygen therapy work?""Is HBOT safe?"

Structured Q&A + plain-language definitions = the snippet AI quotes.

๐Ÿ“ธ PhotosNeed

Chamber close-ups + a "what to expect / how to prepare" sequence.

03

Team

/team ยท โš ๏ธ broken today
Your page today โ€” near empty open โ†—
Proposed โ€” scroll for mid + bottom โ†“
Your team

Specialists who give youthe time and the truth.

The human story behind the science โ€” photos, roles, credentials.
Founder
Daniel Todd, MD, FACS
Specialist
Jessica Freudenthal, DNP
Clinical Lead
Jada Hieb, DNP
Member cards with real headshots + bios.
โ€” end of proposed Team โ€”
Video on this page โ€” live + proposed
โœ“ Live ยท Watchโ–ถ
Where It All Started (Dr. Todd's story)

Founder ยท feature here

Proposed ยท need
๐ŸŽฅMeet your providers
90s team intro
Meet the team (new)

Proposed ยท we produce

Proposed ยท need
๐Ÿ“ธProvider headshots
3 pro photos โ€” the #1 blocker
Headshots (new)

Proposed ยท you provide

โš ๏ธ Fix firstBug

Live page is a near-empty black screen mistitled "About." Barely exists today.

๐Ÿ”Ž SEO keywords

hyperbaric doctor Sioux Fallswound care specialist Sioux FallsDr. Daniel Todd HBOT

๐ŸŸฃ AEO / AI citations

"Who is the best HBOT doctor in Sioux Falls?"

Named provider entities + Physician schema โ€” and link Dr. Todd's Midwest Medical Edition byline as the authority citation.

๐Ÿ“ธ Headshots + biosNeed

3 pro headshots + 2โ€“3 sentence bios/credentials. The page's blocker.

04

Education

/education
Your page today โ€” top third open โ†—
Proposed โ€” scroll for mid + bottom โ†“
Proven science

This therapy isn't new.it's proven.

A scannable 1960s โ†’ today timeline โ€” without the textbook wall.
The timeline
1960s ยท Foundation1970s ยท How it heals1980sโ€“90s ยท ProvenToday
Your real depth (Boerema, angiogenesis) โ€” made skimmable.
โ€” end of proposed Education โ€”
Video on this page โ€” live + proposed
โœ“ Live ยท Watchโ–ถ
The Science of Healing With Oxygen

Perfect fit here

โœ“ Live ยท Watchโ–ถ
HBOT deep-dive

Secondary

Proposed ยท need
๐ŸŽฅHow it heals
animated 60s explainer
How HBOT heals (new)

Proposed ยท we produce

โ—† Hero

Keep the depth; move it into a visual timeline + skimmable sections.

๐Ÿ”Ž SEO keywords

how does hyperbaric oxygen healHBOT angiogenesishyperbaric oxygen evidence

๐ŸŸฃ AEO / AI citations

"Does hyperbaric oxygen really heal wounds?""What's the evidence for HBOT?"

Evidence + citations + FAQPage schema = the cited source.

โœ๏ธ Copy

Condense the essay; confirm the "citation pending" stats before publish.

05

Indications

/indications-we-treat
Your page today โ€” top third open โ†—
Proposed โ€” scroll for mid + bottom โ†“
Conditions we support

Recognized indications,one chamber.

Added when clinically indicated, alongside your care. Each case evaluated individually.
The grid
Diabetic woundsRadiation injuryOsteomyelitisHearing lossGrafts & flaps
Clean condition cards โ†’ each links to the Wound Care site.
โ€” end of proposed Indications โ€”
Video on this page โ€” live + proposed
โœ“ Live ยท Watchโ–ถ
Diabetic Foot Care That Actually Works โ€” Patient Proof

Feature on diabetic-ulcer card

Proposed ยท need
๐ŸŽฅCondition shorts
15โ€“30s per indication
Per-condition shorts (new)

Proposed ยท series

โš ๏ธ Fix copyBug

"Care Team" card duplicates the "Clinic" text on the live page.

๐Ÿ”Ž SEO keywords

HBOT diabetic foot ulcerradiation tissue injury HBOTHBOT osteomyelitis

๐ŸŸฃ AEO / AI citations

"Can HBOT treat diabetic foot ulcers?""Does hyperbaric oxygen help radiation injury?"

Per-condition Q&A + MedicalCondition schema.

๐Ÿ”— Linking

Each condition links to the Wound Care specialty site โ€” internal SEO + funnel.

โ˜…

Across every page

conversion + AI visibility
๐ŸŽฏ Calls to action

From generic to intent-matched.

Today"Start Healing Today" + "Learn More" โ€” vague, identical on every page.
ProposedA clear 3-tier hierarchy, tailored per page, with a sticky Book button that follows the scroll.
Book a consult โ†’
See if HBOT is right for me
or call 605ยท743ยท0402

Per page: Indications โ†’ "Request a consultation" ยท Team โ†’ "Book with Dr. Todd" ยท Education โ†’ "Talk to a specialist."

โ“ FAQ engine ยท AEO

A real FAQ on every page โ€” big.

TodayLittle to none โ€” you're leaving the questions (and the AI answers) on the table.
ProposedRobust, page-specific FAQs wired with FAQPage schema.
Is HBOT covered by my insurance?
Does the treatment hurt? What does it feel like?
How many sessions will I need?
Do I need a referral to be seen?
Is hyperbaric oxygen safe?
๐ŸŸฃ FAQPage schema โ†’ ChatGPT ยท Perplexity ยท Google AI cite you
The ask

This is the level. Here's the content to get there.

Design ships fast. To make it rank, get cited by AI, and convert, here's what to gather โ€” yours where you have it, ours to produce where flagged.

๐ŸŽฌ Video

  • โœ“ 8 videos already live โ€” placed
  • Hero chamber B-roll loop (new)
  • "What to expect" + "How it heals" (new)
  • Meet-the-team + condition shorts (new)

๐Ÿ“ธ Photography

  • 3 provider headshots (Team)
  • Chamber interior + exterior
  • Provider-with-patient
  • "What to expect" sequence

โœ๏ธ Copy

  • Provider bios + credentials
  • Real "Care Team" card text
  • Confirm citation-pending stats

๐Ÿ”Ž SEO + ๐ŸŸฃ AEO

  • Approve keywords per page
  • FAQ + Physician + MedicalCondition schema
  • AI-citation Q&A blocks
  • Service-area (60-mi) terms
Your turn

React page by page โ€” then let's gather the content.

Tell us what lands, what to change, and which assets you can get us first. We start the build the moment you green-light a page.

Send feedback + content plan โ†’